How Sales and Marketing Finally Work From the Same Playbook With Creatio

Sales and marketing misalignment is rarely a people problem—it’s a systems problem. When teams operate on separate platforms, data gets fragmented, context is lost, and customer insights become unreliable. This disconnect makes it harder to move leads smoothly from first touch to closed revenue.

Creatio solves this by unifying sales and marketing within a single platform. Instead of relying on fragile integrations, teams work from one shared system that combines AI-powered CRM, no-code workflows, and omnichannel customer experience tools. Every interaction—campaign engagement, sales activity, and service conversation—lives in one place.

With Creatio, marketing gains visibility into the full customer journey, sales teams receive richer context for every conversation, and leadership can rely on consistent, end-to-end reporting. AI-driven insights and flexible workflows help teams adapt quickly as business needs evolve.

The result is a clearer, more connected way of working where sales and marketing finally operate from the same playbook.

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